Category Archives: Publishing Updates

What’s going on, in the day to day life of a book on it’s journey to reach the audience…


My blog – SHADOW DANCING WITH MIND shares the TOP space in spiritual field amongst the blog of respected Sadhguru of ISHA Foundation’s as well as with some of the most popular spiritual blogs from across the world.

Best Blog on Spiritualty on the Planet

My blog has been selected by respected aggregator FeedSpot. Here is what they say…
This is the most comprehensive list of best Spiritual blogs on the internet and I’m honoured to have you as part of this!
The Best Spiritual blogs from thousands of top Spiritual blogs in our index using search and social metrics.

These blogs are ranked based on following criteria

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, twitter and other social media sites
  • Quality and consistency of posts.
  • Feedspot’s editorial team and expert reviewCheck out the list

How to Become a Best Seller : Workshop

My Talk on Story Mirror Creativity Workshop III – Apparao Galleries, Chennai

The agenda of my talk was to get the aspiring author to understand what goes on behind making a best seller and how a budding writer can work on the ideas to get to the top. The agenda of my workshop was…


First things first , to make your book a best seller, the content is the king. Write a great story with beautiful language, flesh your characters with interesting matter and thoughts, you have a winner at your hands.
Second, as I keep repeating in my talks the powerful words of Milan Kundera, “Any work of art has to have a purpose of its Existence”. Your book has to have a purpose to suastain interest in the long term.
And finally the 3rd basic thing is to “Write the Damn Book” as Naresh Fernandes advised me some years back when I was looking for the way to publish my first book, “Songs of the Mist”. This is what the enthusiastic budding authors forget to do and waste precious amount of time in contemplating, thinking and finding the right / any publisher to publish the book.

Find your champions: The best and the most powerful advise that I can give, in terms of marketing your book, is to find your champions, usually they consist of your friends, relatives and colleagues.
Create your champions: And equally powerful advise you should thing about , in the process of becoming a best seller, is to help others become a best seller. This way you will create your own champions.


Keep the buzz going
Find New angles, Promote in new ways, Launch in new places
Workshops, Book Clubs, Training
Create a platform to share your thoughts, ideas and reach out to your readers
Write something that other’s can find use for e.g my post on Hindu Lit For Life is used as archive for the official Hindu Festival Page. Click here and click on the “Archive Blog” tab. Below is the case for IndiBlogger’s BNLF Curtain Raiser, which was used in their portal for their mega blogging event last year, Oct-Nov.
In the end, here are some key points that you need not only to keep in mind but also actively pursue. Sharing also some of the pictures from the Story Mirror Creativity Workshop III. If you would like to attend the upcoming 4th Creativity Workshop, please register here


1. Advertisements on FB, Twitter and most of the social media’s do give ROI. Personal Emails do, personal interaction do. SO create an email List
2. Keep the interaction going on, help before asking for help
3. Celebrity Endorsements, High Value Influencers, High Profile Publisher’s don’t work in terms of ROI
4. Book Readers, Review Bloggers, Book reading communities work. Get on to them
5. The best turn around is your own website, blog or group is. So create each one of them and invest your time and effort on it.
6. Write the next book, get your book translated, publish Kindle versions of supplementary books
7. Create workshops, help in learning curve of your readers, provide value of your interaction
8. Solve a problem, provide support without any need of reciprocation, become an expert in your niche area
9. Focus on your area of expertise

Famous Hindu Cartoonist Keshav, Director Lingusamy and Director Brindha Sarathy from Tamil Film Industry
10. Get one blurb that counts, Get an introduction by some one of authority or expert in your area, ask for their help in spreading the word.
11. Utilise Amazon’s marketing tools

12. Finally, get your champions together, which will come from your family, friends and network.


From Book Cover Design Competition at Delhi University

In the book cover design competition Story Mirror Youth Creativity Conclave  at Delhi University, I found some of the students picked up my book “Songs of the Mist” brief to paint since it’s being published in Hindi as “Tushar Geet” by the Delhi based publisher Story Mirror, who were organising the conclave…

Some of the Book Cover Design for Tushar Geet
Some of the Book Cover Design for Tushar Geet

Thank you Rahul Gupta, Bhawan Kadyaan and Bhaskar Pratik for such lovely effort…

10 Tips on the Art of Writing for New Authors

“Of all that is written, I love only what a person has written with his blood” – Nietzsche
“Can you avow that you would die if you were forbidden to write?” – Rainer Maria Rilke

A writer in Delhi @ Shashi 2015
Writing a book is an exhaustive and lonely struggle, which becomes painful in itself if you are not passionate about words and enjoy the stories it brings forth from the depths of your heart. Though I cannot claim to be an author, who has written with blood. I am also aware that I would not have died if I had not written my Spiritual Fiction Book 1 of The Monk Key series, “Songs of the Mist”, but yes there was a desperate need to share what I had within my heart and on my mind for decades. And yes, I enjoyed every minute of writing it too. The process of bringing the characters alive on a blank screen in the early morning every day for years became a kind of meditation. It uplifted me into a state of happiness, which was hard to find in the normal course of the day.  As I dwelled deeper within, thinking like the mysterious wandering Monk, the heart broken Ashutosh, Yogini Anishka, research scientist Ayan or the young Austrian architect Calliope, immersing in the characters over and over again, changed the way I used to think, write or interact with the people and world around me.
As I finish writing book-2 in “The Monk Key” series, I have realised that my perspectives about writing, life and living has completely changed. As I continued writing as an aspiring author, I learned many valuable lessons “About Books”, most of them the hard way. Sometime by trial and error, sometimes by wasting time on a red herring chase and most of the times losing weeks of efforts in writing for my perceived target audience / readers. These upcoming three posts “About Book” is my attempt to share those learning with my friends, readers and aspiring authors in order to save their valuable time in reinventing the wheel.

In this first part, I am sharing my thoughts on writing. What is writing all about and why or why not to write? What is the reason for a book to exists and what it should give the readers. If this posts inspires even one aspiring author to share his or her story out in the world, I will consider it to be a bigger success than the day my book “Songs of the Mist” achieved Amazon’s bestseller rank of #29 at Kindle store.
10 Tips on the Art of Writing for New Authors
This post is divided in three parts:
Why Write?
Why you should not write?
Thoughts on Writing a Book.


Most of our thoughts begin from the physical world and manifest within, in sublime way. When we think of creating something, we should plunge deeper in that space, where all our profound thoughts, artistic impulses and deep feelings are stored and ease it out into the world with sensitivity, care and love. Everything, emotions, thoughts, feelings etc. that inspire us into creativity are sacred and should be put on a pedestal and eulogized. And to do that, the simplest way is to write about it to share, however mundane all that seems to you in the beginning.

ECR @ shashi 2015
Every one of us has a story to tell, but we get bogged down with self-doubts and inhibitions. But through the years of my own writing, I have realised that these are my friends in waiting. If one can continue to work besides them, one day we will find them to be more valuable than our successes, more so in case of failures. I have learned the hard way, by believing in self-doubts in the beginning that it usually builds a new life from scratch and if you happen to write despite those challenges, it makes you a far better person than you could have been without it.

TIP-1: Writing is not only a chance to explore oneself, overcome your inhibitions and self-doubts, it is also about becoming a better human being. It has been one of my major motivating factors to continue writing.

However, George Orwell once said that there are four great motives (in varying degrees) for writers, putting aside the need to earn a living.

(A) Sheer egoism – Desire to seem clever, to be talked about, to be remembered after death, to

get your own back on the grown-ups who snubbed you in childhood, etc. It is humbug to pretend this is not a motive, and a strong one.

(B) Aesthetic enthusiasm – Perception of beauty in the external world, or, on the other hand, in words and their right arrangement… the firmness of good prose or the rhythm of a good story. Desire to share an experience, which one feels is valuable and ought not to be missed.

(C) Historical impulse – Desire to see things as they are, to find out true facts and store them up for the use of posterity.

(D) Political purpose – Desire to push the world in a certain direction, to alter other peoples’ idea of the kind of society that they should strive after.

Now, here you should pause a little to think and list out what motivates you to write and to what extent.

Why write?

Any writing is a mirror of our soul, far clearer than what we portray while interacting with the world around us, obscuring clarity with dusty layers of our addiction to desires and needs. The only way we wipe of this obscuring dust, if we dare to write what we think in the utter loneliness that confronts us within our inner self.  While a book is mirror of our soul, writing is the brush that paints the image of who or what we are. So writing is not only a tool of creativity, it is also the light in the darkness within.

Thinking @ Triveni Ghat, Rishikesh – Shashi 2014
TIP-2: When your heart speaks, it is better to stop and listen. If those words reaches out to the deepest depths of your core and convey what lies within, you should write. If you are able to sustain that writing with no other voice of understanding other than what comes from within, you should write.

TIP-3: Sometimes a profound experience choses you, instead of you finding it on your own. Any feelings, pain or happiness that has its root in such kind of experiences has the potential to become a work of art, if only you are worthy of writing it down with compassion and clarity.

TIP-4: If you see writing as the torch of revelation on an unknown path, then probably you should be a writer and more importantly, if you don’t, you will die without knowing yourself. So write, rest is all lies.

Why you should not write?

Everything that exists is born out of struggle. The plants, as it break open the earth, a child that is born in a tearing hurry, a thought that escapes from the chaos of mind. But it is the writer within, the experiencer, who burns him or her self in the struggle, becoming a beacon of light. If you shy away from this self-immolation to illuminate the world around us, you can never be a writer in its true sense.
Goutam @ 2014

TIP-5: We are the only witness to things that breaks our heart, makes us blissful or throw us in dark corners of fear, rest all are readers. In order to convey true essence of these feelings to the readers, you will have to dive in the depths under the surface of storm. But if you can live without writing about things that you feel deeply, probably you should not.

TIP-6: The silence between thoughts is the place, where all writers should go with a pen in hand and awareness sharpened to its intuitive edge. This is where greatest work of art is created but it requires strong will and desire to remain submerged within its depth for creativity to emerge. If you don’t have the courage to bear this silence or the words to hear it, you should not write.

TIP-7: If you are more intelligent than the reader, writing is not for you.

Thoughts on Writing

The life happens and there is no way it is going to end up at the wrong place. It is you who does not bring it to its logical end. There is only one true way of living, which is being creative with what you have got to begin with. Writing is not about describing your experiences but it is about pointing your sense perception inwards and flower forth with words that have the colors of your soul.

Writing is an occupation to enlighten oneself first then only the readers. If a book is not giving you something to live for, to look up to beyond your existence, then it’s a waste of time and effort. Every book has to have a meaning, a reason for its existence. It has to have something that one can go back to after years of its dust collection and still remains fresh.

On the Varanasi Ghat @ Shashi 2010
TIP-8: Every writer should strive to release the reader from his or her day-to-day chaos of living life. It has to transport the reader out of the daily existence and give an excuse to be better than what he or she already is. A reader is always in search of deliverance.

TIP-9: Writing should not be confined to a set pattern, structure or style. It should be a journey, a way out of the maze where even you, as an author, are not aware of the end or that you have a set pattern to write in. Writing should be an exploration the self not conforming to others but only to your unique self – however thinking about and handholding your readers through the maze of your creation. If they are not able to get out in the first attempt, it is even better. They will try again; every good reader will try again.

TIP-10: When you write, leave things unexplained that gets reader to fill in the blanks themselves. Never think that they will not be able to work that out, even if most of them don’t, some will and those are the readers you should write for, write to. Hold their interest by kindling their inquisitiveness.

In the end, I would like to leave you with a thought…

“Most of us write to hear ourselves, but a good writer write to hear the silence of his or her reader, thinking. “ –

My younger brother Animesh at Triveni Ghat, Rishikesh @ 2015